Tamera Green has protégés everywhere. All told, more than 100 people in the sports business got their start courtesy of the GMR consulting executive. Step into a NASCAR shop, the sanctioning body’s headquarters or one of almost two dozen agencies servicing the sport, and you’ll likely find one.
Green has a reputation for identifying and developing new talent in the sports industry. Her management style, which is big on delegating and supervising the work of new hires, allows young people to take chances, generate ideas of their own and implement the best ideas for GMR’s corporate clients.
Over the years, her employees have had a hand in launching such innovative programs as Gillette’s Young Guns, which featured some of NASCAR’s up-and-coming drivers promoting the company’s line of razors and skin care products, and Best Buy’s Retailgate, a 12-market hospitality program that brings top retail customers to the track.
It’s programs like these that have stood out during Green’s two-decade career in sports.
— Tripp Mickle
WHAT OTHERSARE SAYING
“A lot of the principles Tamera taught — simple things like honesty, working hard, being in early, going home late, leading by example and developing client relationships — are principles I’ve used to grow our business now that I manage a team of my own. She’s clearly an outstanding manager, and those principles you’ll see in anyone who worked for her.”
- Harper Lee, vice president, HB&M Sports
