After 22 years developing and activating marketing programs for Octagon clients, Lisa Murray isn’t afraid to get her hands dirty. Yes, she’s still planning programs for large clients, like MasterCard and Allstate, and at big events, like the FIFA World Cup and the Sugar Bowl. But you can also find her in the parking lot at those monster events, holding a sign that guides clients on and off the buses and through mazes of hospitality.

Murray once wanted to be Ralph Nader, “until I found out,” she said, “you had to be a lawyer.’’ The legal profession’s loss has been marketing’s gain. “I’m a classic agency person,’’ Murray said, “focused on passion and results, and I’m very hands-on.’’

Clients and co-workers laud her devotion. “Lisa has taught that dedication to our entire organization, and it’s one of the main reasons we have so many long-standing clients,’’ said Jeff Shifrin, president, Octagon Marketing North America. “Everything we do on the client side has Lisa’s fingerprints on it.’’