SBJ/October 10-16, 2011/Game Changers

Game Changers: Circe Wallace

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CRIS WHITTAKER
Wallace delights in surfing and daughter Ava, who is
now 9.
Circe Wallace
Wasserman Media Group
Senior Vice President

Circe Wallace has been a pioneer in the field of representing action sports athletes, starting in the business 13 years ago after a career as a pro snowboarder. Today, she represents 12 action sports stars, including Olympic gold-medal-winning snowboarder Torah Bright and Olympic bronze-medal-winning snowboarder Scotty Lago. She also is the longtime agent for X Games gold-medal-winning street skateboarder Paul Rodriguez, for whom she renewed a deal with Nike this year that includes the “P-Rod” line of shoes and apparel.

Wallace has developed action sports shows for MTV and BET, and she has produced some of the most successful films in action sports, such as “That’s It, That’s All,” featuring snowboarder Travis Rice, another client. This year, she served as executive producer on “Art of Flight” which premiered Sept. 7, and also features Rice.

— Liz Mullen
  • First job: Starbucks barista in Seattle. I was 15 and had to lie about my age. There were only 10 stores then. I was assistant manager by 16 in a kiosk store in downtown Seattle. I loved it.
  • What is the best advice you’ve ever received?: From my mom; she told me this advice when I had just had my child. I was concerned about losing my edge in my career. She told me, “This baby is coming into your world. Bring her with you into your grand adventure.” My daughter has been such an inspiration and a grounding reality.
  • In 10 words or less, how would you describe your management style?: Engaged, determined and compassionate.
  • If I had to do it all over again, I would …: Get a law degree and go to design school.

WHAT OTHERS ARE SAYING

“[Circe] has been incredible at identifying and managing emerging talent and building really creative programs around them. She is creating opportunities across all media, which is really critical in action sports.”

  • Arn Tellem, Wassmeran Media Group principal
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