SBJ/October 10-16, 2011/Game Changers
Game Changers: Circe Wallace
Published October 10, 2011, Page 40A
Wallace delights in surfing and daughter Ava, who is
Senior Vice President
Wallace has developed action sports shows for MTV and BET, and she has produced some of the most successful films in action sports, such as “That’s It, That’s All,” featuring snowboarder Travis Rice, another client. This year, she served as executive producer on “Art of Flight” which premiered Sept. 7, and also features Rice.
- First job: Starbucks barista in Seattle. I was 15 and had to lie about my age. There were only 10 stores then. I was assistant manager by 16 in a kiosk store in downtown Seattle. I loved it.
- What is the best advice you’ve ever received?: From my mom; she told me this advice when I had just had my child. I was concerned about losing my edge in my career. She told me, “This baby is coming into your world. Bring her with you into your grand adventure.” My daughter has been such an inspiration and a grounding reality.
- In 10 words or less, how would you describe your management style?: Engaged, determined and compassionate.
- If I had to do it all over again, I would …: Get a law degree and go to design school.
WHAT OTHERS ARE SAYING
“[Circe] has been incredible at identifying and managing emerging talent and building really creative programs around them. She is creating opportunities across all media, which is really critical in action sports.”
- Arn Tellem, Wassmeran Media Group principal