SBJ/October 10-16, 2011/Game Changers

Game Changers: Casey Coffman

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ANGELA CRANFORD / MSG PHOTOS
Coffman’s drive isn’t limited to the workplace.
Casey Coffman
Madison Square Garden Co.
SVP, Corporate Strategy and Development

Achieving a top executive post at a major, multiteam sports and entertainment organization is a goal held by many in sports business. Casey Coffman has accomplished this twice, first as chief operating officer at Hicks Sports Group (Texas Rangers and Dallas Stars), and now as senior vice president of corporate strategy and development for Madison Square Garden Co.

Coffman said teamwork is essential in her post and that her experience with sales and marketing matched with her legal background — she was senior division counsel to Minute Maid Co. — have given her the skills to thrive at companies that own multiple properties.

“Having someone play the role of quarterback when you have a lot of resources at your disposal is very important, and I’ve played that role,” Coffman said. “Because I’ve experienced a lot of the areas, I can understand what each person brings to the table.”

— Fred Dreier
  • Biggest professional disappointment: Always wanted to start at shooting guard for the New York Liberty.
  • What is the best advice you've ever received?: My mother used to say, “There is no mess that can’t be cleaned up.”
  • In 10 words or less, how would you describe your management style?: Teamwork, open communication and collaboration.
  • Person who had the biggest influence on your career in sports: My father has always had the most important influence on my career. He has provided the perfect balance of offering strong and sound advice while providing me the room to take chances and make my own decisions.
  • Woman in sports business you'd most like to meet: Condoleezza Rice. While she’s not technically in sports, I hear she has a good golf game.
  • One attribute I look for in hiring is …: International experience.
  • If I had to do it over again, I would …: Have worked more on my jumper.

WHAT OTHERS ARE SAYING

“Her job scope and accomplishments both with the Stars and now with the [New York] Rangers and MSG have evolved far beyond the typical legal sphere. She is a creative and dedicated business person who prides herself in crafting innovative solutions to difficult business problems.”

  • Bill Daly, NHL deputy commissioner
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