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SBJ/October 10-16, 2011/Game Changers
Game Changers: Amy Trask
Published October 10, 2011, Page 27A
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Trask serves on the Animal Rescue Foundation board
but takes on a more menacing look when stalking the
Chief Executive Officer
“One of the biggest misconceptions is I am a businessperson who happens to be in the business of football,” Trask said. “I am a football person. I consider myself a football person who operates in a business capacity. I love this game.”
Her signature initiative in the past year was getting every non-playing member of the organization, including the head coach, involved in selling season tickets, an imperative for the blackout-riddled franchise.
She joined the organization in the 1980s as a lawyer but quickly moved beyond that role, ultimately gaining the CEO title in 1997.
- Crowning professional achievement: Winning the AFC championship game in January 2003.
- Biggest professional disappointment: Losing the Super Bowl in January 2003.
- What is the best advice you’ve ever received?: Hard work matters.
- In 10 words or less, how would you describe your management style?: Communicative, cooperative and collaborative.
- Person who had the biggest influence on your career in sports: Al Davis.
- One attribute I look for when hiring is …: Intelligence, coupled with passion, commitment and desire.
- Ten years from now, I hope to be …: Wearing lots of Super Bowl jewelry.
WHAT OTHERS ARE SAYING
“She is a really tremendous and forceful advocate for the interest of the league and, in particular, the Raiders. She is not afraid to speak up and challenge convention.”
- Matt Higgins, New York Jets executive vice president, business operations