Over the past two years, Boston’s TD Garden revamped its premium-seat offerings to include new purchasing options for first-time buyers in both the arena’s balcony and in a converted suite space called The Boardroom. Amy Latimer, senior vice president of sales and marketing for the Boston Bruins and TD Garden, was involved in every step of the strategy, from surveying clients and partners, to conceptualizing new seating options and selling the product. Latimer started with the Garden as director of marketing before ultimately switching to sales, overseeing both ticket sales and sponsorships, over her career with the organization. “I felt like I interacted with more women in marketing or projects related to charitable parts of the team and less in sales,” Latimer said about her early days working in sports in the mid-1990s. “I think that is something that has changed. Our sales force is about 50-50, and it’s not by design. There are more qualified women applying for sales positions.”