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SBJ/October 10-16, 2011/Game Changers
Game Changers: Amy Erschen
Published October 10, 2011, Page 34A
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Erschen draws daily creative inspiration from a painting
that her children did for her.
Senior Vice President
Especially in today’s challenging economic climate, having community service in mind — along with an overall consideration for her clients’ needs — has been key to Erschen’s sustained success.
“The connection between a sports property and a brand … it’s got to be more authentic and honest nowadays than ever before,” Erschen said. “It has to really seem natural so the consumers don’t think it’s an indulgence and that the brands aren’t being wise with their spend.”
- What is the best advice you’ve ever received?: “You can catch more bees with honey than vinegar.” My mom was right: Whether selling an idea or just getting through the day, it’s easier, it’s effective and it’s more fun if you can do it with a smile.
- In 10 words or less, how would you describe your management style?: A coach who wants to see her entire team succeed.
- Person who had the biggest influence on your career in sports: My dad. He coached my youth teams for 10 years, and that example taught me how to lead a team with the right balance of heart, passion and determination. He also encouraged me to pursue a marketing degree.
- Woman in sports business you’d most like to meet: Kathy Carter, president of Soccer United Marketing. She combined two passions of mine and is helping to grow the sport and the impact women can make in the industry.
- The biggest challenge I face working in the sports business is …: Not spending too much time watching ESPN when I should be helping my kids with homework.
- If I had to do it all over again, I would …: Laugh a little more and not take it all too seriously.
WHAT OTHERS ARE SAYING
“Amy’s success is a testament to her hybrid approach of account service strategy and sensibility with creative vision and desire to create new solutions.”
- Todd Fischer, manager of national sponsorships, State Farm