October 3 - 9, 2011 Vol. 14 — No. 23

Top Stories

  • Time to vote in the SBJ/SBD Reader Survey

    It's time to make your opinion known as the 7th annual SportsBusiness Journal/SportsBusiness Daily Reader Survey is underway. The survey features more than 100 questions across leagues, teams, facilities, sponsorship, media, labor and more.

  • Lavish home for hospitality planned for 2013 Masters

    Changes at Augusta National happen at a glacial pace, but Masters Chairman Billy Payne continues to pull the club into the modern ages with a luxurious new hospitality clubhouse that’s expected to be among the most lavish in golf. The new permanent structure, which will be called Berckmans Place, will debut at the 2013 Masters and resemble a stately Southern mansion on the exterior with white columns framing the expansive front porch. Passes for the week will run $6,000 each, according to golf industry sources, creating new revenue for the club and a top-of-the-line entertainment setting for the Masters’ partners.

  • Phillies’ relentless climb leads to top of MLB local ratings chart

    A second-half surge in TV viewership propelled the Philadelphia Phillies to the top spot among MLB’s local RSN ratings this season. The team ended the season with a 9.1 rating on Comcast SportsNet Philadelphia, edging out the second place St. Louis Cardinals (9.0) on FS Midwest.

  • Putt for dough, invest long term

    When it comes to managing his financial portfolio, Luke Donald, as in his golf game, is no bomber off the tee. Instead, the world’s No. 1-ranked golfer has an investment strategy that reflects his style of play: controlled, steady and precise.

  • The nexus of sports and entertainment

    When Frank Cooper signed on Pepsi as a lead sponsor of Fox’s new “X Factor” talent competition show this year, the beverage and snack food marketer got prime ads, and logo and product placement. Still, that wasn’t enough for Pepsi. So it added a connection to the NFL, its most powerful sports property, offering the winning contestant a Super Bowl ad appearance to match the $6 million recording contract from Sony.

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