September 12 - 18, 2011 Vol. 14 — No. 20

Top Stories

  • Hands off high school sports?

    The growth of high school programming has raised some thorny questions over who should be allowed to carry such content, especially with the rise of networks affiliated with college conferences or individual schools. For example, worried about potential recruiting advantages, NCAA rules prohibit the Longhorn Network — a channel fully owned by ESPN — from showing high school games.

  • MLS in negotiations to sell part of SUM to equity firm

    Major League Soccer is negotiating to sell an equity stake in its media and marketing business, Soccer United Marketing, to Providence Equity Partners, according to several sources. The talks have been going on for several weeks and those close to the discussions say that Providence is interested in obtaining up to a 25 percent stake in SUM for $125 million to $150 million. Such a deal would value SUM at between $500 million and $600 million.

  • Lowe's winning partnership with Johnson rolls on

    This week, Jimmie Johnson will begin his run at a sixth consecutive Chase for the NASCAR Sprint Cup championship. His success has given Lowe’s more than a mere winner. He’s also provided a high profile and consistent marketing platform that allowed the company to build a database of more than 1 million fans, amass more than $130 million in media exposure in just four years and run a series of signature promotions that helped Lowe’s launch its own line of tools and evolve from a regional retailer to a national chain.

  • Reebok's final year with NFL could be brand's best

    With the NFL lockout slowing sales over the spring and summer, Reebok was looking at its 10th and final year as the NFL’s exclusive on-field jersey and cap rights holder with little enthusiasm. The last year of any licensing deal is mixed at best, and with the likelihood of the NFL missing games increasing as the lockout dragged on, it looked like the last year with the NFL would be Reebok’s worst. Now, like so many NFL partners, licensing executives at the Adidas subsidiary have a whole new take.

  • MLB helps ‘Moneyball’ get the baseball right

    As MLB’s regular season winds down, the league is teaming with Sony Pictures to launch and market the film “Moneyball,” which opens Sept. 23. Based on the 2003 best-seller by Michael Lewis, “Moneyball” chronicles the travails of Oakland A’s general manager Billy Beane, who uses sabermetrics to build a winning team on a shoestring budget.

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