Sidearm Sports adding Learfield schools Forty Under 40: Meredith Starkey Cartoon: Law and order league NFL licenses firm to market experiences Forty Under 40: Masters Champions Dinner D-League returns to ESPN Forty Under 40: Sashi Brown Forty Under 40: Chris Klein Richardson writes to fellow owners Arris connects with NASCAR
SBJ/August 22-28, 2011/People and Pop CulturePrint All
The Big South Conference hired Whitney King as administration assistant, Brittany Hill as public relations assistant and Caitlin Munchel as marketing assistant.
The University of Delaware athletic department hired Jimmy Smith as director of multimedia.
Jackson State University hired Vivian Fuller as athletic director. Fuller was most recently with Sojourner-Douglass College where she was dean of the Cambridge, Md., campus.
James Madison University hired Brian Frerking as associate athletic director for development. Frerking was most recently associate athletic director for external operations at Western Carolina University.
Bruce McCutcheon, athletic director for Lafayette University, will step down after the coming school year to become the school’s director of athletic development in July 2012.
Marshall University hired Jason Corriher as assistant athletic director for media relations. Corriher was assistant athletic director and media relations director at Ohio University.
VMI hired Tom Shupe as associate athletic director of marketing and promotions.
The University of Wisconsin-Oshkosh hired Victoria Stimac as assistant athletic director and senior woman administrator. Stimac was assistant director of media relations and senior woman administrator for Western New Mexico University.
Bakersfield College hired Ryan Beckwith as athletic director.
The Horizon League hired Craig Hammel as assistant director of communications.
Global Spectrum promoted Michael Carosielli to assistant general manager at the Sears Centre Arena in Hoffman Estates, Ill.
Maloof Sports & Entertainment promoted John Rinehart to executive vice president of business operations for the Sacramento Kings and Power Balance Pavilion and Craig Amazeen to senior vice president of broadcasting and brand development. Jeff David rejoined Maloof Sports & Entertainment as senior vice president of sales and marketing.
The Pittsburgh Steelers hired Nathan LoCascio as public relations and media manager and Sonia Gysland as an assistant athletic trainer.
The Phoenix Coyotes hired Rick Knickle as director of amateur scouting. Knickle was a scout with the Nashville Predators.
Gulfstream Park Racing and Casino promoted Tim Ritvo to president and general manager.
Beaudoin Kemmit Rumer Weseloh
Comcast SportsNet Mid-Atlantic hired Chuck Gormley as primary reporter covering the Washington Capitals for CSNwashington.com. Gormley covered the Philadelphia Flyers and the NHL for the South Jersey Courier-Post.
YES Network promoted Jason Feneque to senior director of affiliate sales and marketing.
Universal Sports Network hired Elliott Gordon as vice president and general manager of digital media. Gordon was director of digital media and product management for the NFL.
Richard Petty Motorsports promoted Brian Moffitt to chief executive officer and named Mike Hargrave executive vice president of sales and marketing. Hargrave was senior vice president of global sponsorship marketing for Bank of America.
Rusty Wallace Racing hired Rory Connellan as public relations representative for driver Steve Wallace and his No. 66 Toyota.
The Houston Dynamo hired Linda Pinsent as manager of client services. Pinsent was a sponsorship coordinator with the Houston Astros.
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On the clock with Omega at PGA Championship
PGA of America President Allen Wronowski, golf legend and Omega endorser Greg Norman, Omega President Stephen Urquhart, and PGA of America CEO Joe Steranka came together at the Atlanta Athletic Club on Aug. 10 before the 93rd PGA Championship to celebrate Omega’s new role as official timekeeper of the PGA of America.
WNBA president catches the Fever
New WNBA President Laurel Richie recently stopped by Indianapolis to check on the Indiana Fever and caught up with another newbie, new Indiana Pacers coach Frank Vogel, at a Fever game. From left: Pacers COO Rick Fuson, Richie, Vogel and Fever COO/GM Kelly Krauskopf.
UFC ignites conversation at GMR
At a GMR “Ignition Session” Aug. 12 at GMR Marketing offices in New Berlin, Wis. (from left): UFC EVP of production Craig Borsari, GMR Marketing VP Steve Dupee, UFC President Dana White, GMR account supervisor Chris Boggs, host Greg Matzek of WTMJ-AM and UFC director of marketing partnerships Jim Tucker.
NABJ members gather in Philadelphia
At the National Association of Black Journalists’ Convention in Philadelphia on Aug. 3-7 (from left): ESPN’s Stephen A. Smith, Sporting News editor-in-chief Garry D. Howard and ESPNNewYork.com sports columnist Rob Parker.
SUSAN HORNYAK PHOTOGRAPHY
After the singles final at the WTA’s Citi Open on July 31 in College Park, Md. (from left): Ethan Green, Citi VP of corporate sponsorships and marketing; Sam Duvall, Lagardère Unlimited VP of tennis; Citi Open finalist Shahar Pe’er; Citi Open champion Nadia Petrova; and Dermot Boden, Citi chief brand officer.
A green-and-gold stage for ‘Lombardi’ cast
The Broadway cast of “Lombardi” performed a series of dramatic readings during the Green Bay Packers’ annual shareholders meeting July 28 at Lambeau Field. Packers President Mark Murphy (left) stands with members of the “Lombardi” cast and team (from left): Thomas Kail, Rob Riley, Keith Nobbs, Tony Ponturo, Fran Kirmser, Dan Lauria, Henny Russell, Colleen Houlehen, Brad Schmidt and Bill Dawes.
Breeders' Cup returning to Santa Anita
VICTOR SANDOVAL / BREEDERS' CUP
At the Aug. 10 announcement that the Breeders’ Cup would hold its 2012 event at Southern California’s Santa Anita Park (from left): Arcadia, Calif., Mayor Gary Kovacic; California Horse Racing Board Chairman Keith Brackpool, Los Angeles Mayor Antonio Villaraigosa, Breeders’ Cup President and CEO Craig Fravel, The Stronach Group President Greg Avioli, and actress and California Horse Racing Board Commissioner Bo Derek.
Big cheer for Pop Warner-ESPN Wide World deal
Celebrating a new 10-year contract renewal between the ESPN Wide World of Sports Complex at Walt Disney World Resort in Lake Buena Vista, Fla., and the Pop Warner Super Bowl, announced Aug. 4, were Ken Potrock (right), SVP of Disney Sports Enterprises, and Jon Butler, executive director of Pop Warner Little Scholars, with Mickey Mouse and two Pop Warner athletes.
At Del Mar, the surf, the turf and Brooks
Del Mar invited baseball hall of famer Brooks Robinson to present the trophy to the winner of the Aug. 13 stakes race, the $150,000 Grade II La Jolla Handicap. Joining Robinson (second from right) in the winner’s circle (from left) are Del Mar execs Josh Rubinstein, SVP of development; Mike Ernst, EVP of finance and CFO; and Craig Dado, SVP of marketing.
Talking security in New Orleans
CHRIS WILLIAMS AND CHRIS PIKE
At the National Sports Safety and Security Conference and Exhibition in New Orleans, which ran Aug. 2-4 (from left): Stacey Hall, associate director of the National Center for Spectator Sports Safety and Security; Andrea Schultz, Department of Homeland Security deputy branch chief; Matt Bettenhausen, VP of security and Homeland Security director for AEG Worldwide; Akmal Ali, Department of Homeland Security; Brian Finch, Dickstein Shapiro partner; SportsBusiness Journal research director David Broughton; Lou Marciani, National Center for Spectator Sports and Security director; James Ammons, unit chief for FBI Critical Incident Response Group; Wendy Peters, Willis North America; and Gary Langsdale, university risk officer, Penn State University.
NCAA Division I presidents meet in Indy
At a news conference Wednesday after the NCAA Division I presidential retreat in Indianapolis (from left): Oregon State President Edward Ray, Penn State President Graham Spanier, NCAA President Mark Emmert, UC Riverside Chancellor Tim White and South Florida President Judy Genshaft.
Big names salute new Hall of Fame members
DOUG MURRAY / MURRAY MEDIA
At the Deion Sanders / Marshall Faulk party after their induction into the Pro Football Hall of Fame on Aug. 6 in Canton, Ohio (from left): former coach Dick Vermeil, NFL Network’s Rich Eisen, Dallas Cowboys owner Jerry Jones and Genesco Sports Enterprises CEO John Tatum.
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ESPN anchor Stuart Scott will be recognized with the Spirit of Jimmy V award Saturday.
■ What will it mean for you to receive this award?
SCOTT: It’s always important to honor the honor. To get honored for something, you should honor what you’re being honored for, and that means living up to the ideals of what the award is about. This award embodies perseverance, a positive attitude and, even in the face of something hard, being positive and strong. People say things to me that are very kind about being so positive and “How do you do it?” It’s not that difficult. I don’t think I’m doing anything special. I’ve got two daughters; I don’t have a choice. I have got to be positive and strong and upbeat because of them. I’m going to be around and I’m not going anywhere. It’s not something where I’m going to sit around and mope about it. I’m going to live like we always have. I’m going to work out, sing, have fun, go train mixed martial arts, and tell my girls that any boy that messes with you, I’m going to take him out. … All I’ve done is listen to Jim Valvano. Not making this up. “Don’t give up. Don’t ever give up.” I’m not doing anything but paying attention to what he said. Trying to honor the honor. … I have moments of “This sucks,” but what do you do with those moments? If I start moping around, I’m not honoring my daughters. There are times that it’s hard, but I’m going to do it anyway.
■ Have you thought about what you’re going to say when you receive the award?
SCOTT: I’m not going to write a big speech. I’m just going to say what I feel. My daughters will be there, my parents will be there. I was born a Cancer, in July, and we’re emotional people. I’ll try to get through it without being emotional, but I’m sure I won’t be able to do that.
■ In what ways have you tried to be an advocate for people fighting cancer?
SCOTT: Just word of mouth, talking to people, expressing a positive attitude and not trying to fake it, being honest. … The biggest thing I’ve done is Twitter, and I’m not a social media person. I’ve always been “Who cares?” I know nothing about Facebook. But last year, a few people helped me understand why Twitter might be important now. It’s a way to report and communicate, and I saw a value in it. … Once I started this fight, I decided to do Twitter and make it worthwhile. I’ve spent a lot of time on Twitter being open and frank about what I’m going through. I tweet while I’m going through chemo, about how crappy it makes me feel. I actually did a pee count one time. You’ve got all this fluid going into you, and “now I’m going to pee for the seventh time.” The reason I do that is because this battle in a lot of ways makes you feel weird and alone. But truthfully, so many people really do understand it, personally or through a loved one. I know it helps. It’s an inspiration to a lot of people to see me deal with it, talk about it. … The first thing I do when I get back from chemo is work out. I get inspired by other tweets talking about “My mother, my brother, my cousin, is going through this. I appreciate your fight.” So I go train spar, do P90X. It’s a strength that comes from people who talk to me. It makes me feel like, if I don’t work out, I’m not living up to what I want to live up to. … There’s one tweet that really stands out for me. A guy tweeted that his 92-year-old father was diagnosed with cancer. If you’re 92, you’re not doing chemo or radiation, you’re checking out. But this guy said his father decided to do chemo because of his grandson. I think about that a lot. If this dude has the stones to do that, I’m 46, what excuse do I have?
■ What is the latest on your health?
SCOTT: I’m 10 treatments into a 12-treatment round this time. I go every other week. When I was diagnosed, I had a couple of tumors and they took them out. The doctors say they’re gone, but most people have tiny pieces of the disease left behind, so you do the chemo and hope it kills them all. Oncologists are often vague. They’re not trying to be, they just don’t know. I pray I’ll be disease-free, but it could re-occur. As of now, though, it has not spread.
■ How busy will you be this fall on ESPN?
SCOTT: Same thing I’ve been doing for years. I will anchor our “SportsCenter” coverage of “Monday Night Football” from the road. I’ll be back to “SportsCenter” probably on Wednesday nights. And let’s keep our fingers crossed that we have an NBA season. In late October, I’ll be lead host for our NBA coverage on Wednesday nights and some Friday nights. I’m going to work.
What I Like …
■ An insight: While all community initiatives are beneficial, programs that support kids by giving them positive outlets like playgrounds, green spaces and structured after-school recreation have the deepest impact.
■ An influential person in my career: Ruth Alexander at the University of Florida, a pioneer in Title IX legislation.
■ A business deal: The ability of the NFL players union and owners to work toward a mutually beneficial deal — a lesson for the U.S. government.
■ A sports facility: Fenway Park.
■ A sports event: Wednesday at the Masters.
■ A strategy: Service what you sell.
■ A hire: Mark Lazarus as chairman of NBC Sports.
■ A trend: The need for all brands to understand and utilize mobile as a go-to market strategy.
■ A pro league or team business initiative: The efforts of Mark Emmert to begin reform of the NCAA.
■ A story that bears watching: The lack of P.E. in schools, as well as the loss of community facilities. This will have implications for the next generation of fans.
■ A fantasy job: U.S. congressman.
What I Like About …
■ My job: Variety of opportunities for ongoing learning.
■ Sports: Its ability to foster community.
■ Sports business: In the eyes of academia and corporate America, no longer an oxymoron.
■ Sports media: Increasingly allows for fans to have a voice.
■ Sports technology: Will continue to be fertile ground for companies/products looking to target early adopters and trendsetters.
■ Competing: Endless opportunities for improvement.
■ The future of sports business: Continued mainstream acceptance by corporate America as a business-driving tool on equal footing with other marketing disciplines.
■ Sports fans: The lifeblood and foundation of our industry.
What I Would Like To …
■ Change: The lack of civility in our discourse on a personal and national level.
■ Change in what I do: Find time to become an adjunct professor in sports business to better connect with the next generation of sports marketers.
■ See more of in sports: Safer environments for fans.
■ See less of in sports business: Selling inventory rather than what is best for the client.
■ Eliminate: Selfishness.
What I Don’t Like ...
■ In general: Narcissism.
■ Pet peeve: People who park in emergency/fire lanes.
■ In sports: Excessive celebration of mundane achievement.
■ About sports fans: Those who spoil the family experience.
What I Like …
■ People: Those who are authentic and have a sense of humor.
■ That would surprise those who know me: I started college as a track athlete at University of Nevada, Reno.
■ About myself: I am a good friend.
■ Heroes: My mom and dad: wonderful examples of fidelity, love and mutual respect.
■ Possession: My maternal grandfather’s 50-year-old Boston Red Sox shirt.
■ Players: Barry Sanders. Walked away at the peak of his greatness and played the game with maximum effort and minimal fanfare.
■ Teams: Florida Gators and Boston Red Sox.
■ City: Cork, Ireland.
■ Time of year: July 4, because it is the pinnacle of what is good about summer and America.
■ Music: U2, Radiohead and the Black Keys.
■ Books: “The Compassionate Instinct: The Science of Human Goodness” and “The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work.”
■ Authors: Anything by Nick Hornby or Dave Eggers.
■ Magazines: Harvard Business Review and Esquire.
■ Gadget: iPad.
■ Chores: Since I am perennially out of food and like to cook, my answer would be grocery shopping.
■ Movies: Indies. I went to the Sundance Film Festival for the first time this year, and it was fantastic.
■ TV: “Burn Notice,” “It’s Always Sunny in Philadelphia” and “Real Time With Bill Maher.”
■ Concert: U2, Tampa Theatre, early ’80s.
■ Food: Grilled grouper on the beach.
■ Drink: Local brews from wherever I travel.
■ Vacation spots: North Carolina mountains.
■ Cars: Would use mass transit if I could.
■ Singer: Ryan Adams: a fantastic and prolific lyricist who plays everything from alternative country to rock.
■ Quote: My paternal grandfather’s credo: “For when the one great scorer comes to mark against your name, he writes not that you won or lost, but how you played the game.” (Grantland Rice)