SBJ/August 22-28, 2011/Franchises

Eagles add apps for fans with smartphones

The Philadelphia Eagles are looking to make the game-day experience easier for fans with smartphones.

The team’s tickets this year for the first time have quick response codes that fans can scan with smartphones to access information about game-day events. The team also this season is using in its club-seat level a smartphone ordering system for food.

Fans can scan quick response codes to access info about game-day events.
“As the number of people with smartphones grows, this can become a real value,” said Tim McDermott, the Eagles’ chief marketing officer. “We are looking at developing a whole library of apps.”

The food ordering application is provided by Bypass Lane. This is the first time the company’s app is used for delivery of food rather than just quick access at concession lines. The company works with existing concessionaires, McDermott said.

Aramark is the concessionaire at Lincoln Financial Field. Bypass Lane was one of four tech vendors the Eagles tested dating to the final regular-season home game of 2010. The Eagles ultimately chose Bypass Lane and conducted further tests at Lincoln Financial Field this summer for three concerts, an international soccer match and Monster Jam, a monster truck event.

For the quick response code addition, fans have to download an app that allows their phone to scan the code. This then brings the fan to a page with all the game-day events, such as potential autograph signings, fan forums and sponsor events.

The idea for scan information came from the team’s season-ticket advisory board, McDermott said. It is believed to be the first time an NFL team is using a quick response code on its tickets.

Staff writer Don Muret contributed to this report.
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