Menu
Opinion

Pressure on NCAA could help ‘endangered’ sports

How you see it

Absolutely great article concerning college football/business (“NCAA must admit big-time college football is big business,” SportsBusiness Journal, June 13-19).

On May 12, 2001, I gave a presentation at an NCAA Title IX Seminar concerning the loss of nonrevenue sports due to escalating tier one budgets, and I quote: “Looks like college athletics is becoming a big business.” The room got quiet. Apparently, that was not the time to discuss “big business” in college athletics.

The 1937 movie “Saturday’s Heroes” was about the business of college football: Students wanted a return for their efforts; presidents wanted to get back to education and less emphasis on football. And again in 1940, when in the movie “Knute Rockne” discussions prevailed regarding the same issues — higher graduation rates and ethics were/are more important than playing football. But who was listening 70-plus years ago?

Again, keep up the pressure, and we just might see some “endangered” Olympic sports, i.e. men’s gymnastics, (17 remaining teams) returning to collegiate competition.

Dick Aronson
Newton Center, Mass.

Aronson is executive director of the College Gymnastics Association.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2011/06/27/Opinion/Aronson-letter.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2011/06/27/Opinion/Aronson-letter.aspx

CLOSE