MLB setting goal of $15B in revenue Bud Selig: Outtakes from our reporting Behrens’ rise, NBA’s social commitment Chargers exec: Rams don’t deserve L.A. NBA expands Christmas games ads Supercross revs up after big gains NFL toughens up on fan ejections Suspensions come with no cap relief League OKs Falcons' record debt request For Brosnan, a legacy of innovation
Upcoming Conferences and Events
SBJ/May 23-29, 2011/Leagues and Governing Bodies
MLS makes progress with overseas licensing
Published May 23, 2011, Page 5
A source familiar with the Supermarcas deal said it includes a $10,000 guarantee as well as an undisclosed percentage of total sales. A representative from Asiana confirmed the deal but declined to discuss terms. Both licensees will bring the products to market in September.
“We see tremendous marketing value in licensing products outside the U.S.,” said Stuart Crystal, MLS vice president of marketing and consumer products. “Fans can connect with our teams. Someday our teams may travel there or we may sell TV rights.”
Moacir Galbinski, vice president of Supermarcas, said he anticipates local interest in MLS to increase in the buildup to the 2014 World Cup in Brazil. Galbinski said the Los Angeles Galaxy is tops among MLS popularity in South America because it features international stars David Beckham, Landon Donovan and Brazilian player Juninho.
Galbinski said MLS products will be at 150 stores in South America.
MLS has licensing agreements with Adidas and EA Sports to distribute sports apparel and video games, respectively, with team and player likenesses overseas. According to Adidas, which began selling MLS apparel overseas in 2007, 98 percent of its MLS business is in the U.S. and Canada. Crystal said offshore business makes up between 5 and 10 percent of MLS’s licensing business.