Wolves get creative to sell late add Kings’ new sales tool: Gaming headset Finally stability for the Rangers? Phillies CEO on TV deal Lions’ variable pricing to be NFL first HTS signs to sell national ads for Kings With new name, Bobcats raise bar Cubs roll out mascot Padres’ system combines fan touch points AS Roma stadium another game-changer
Upcoming Conferences and Events
SBJ/April 25 - May 1, 2011/Franchises
Team-by-team NFL draft plans
Published April 25, 2011, Page 6
• Arizona Cardinals: Draft-day party outside University of Phoenix Stadium in conjunction with a new food and music festival staged by the team and its Rojo Events arm; cheerleaders on hand, and viewing of the draft; free of charge on Thursday, but $5 on Friday or Saturday for the Big Red Rib & Music Festival.
• Atlanta Falcons: Draft day festivities at 23 Taco Mac locations, presented by Miller, Piedmont and Taco Mac; cheerleader appearances.
• Baltimore Ravens: Small event at Jimmy’s Famous Seafood; appearances by cheerleaders and team mascot.
• Buffalo Bills: Free parties Thursday and Friday for season-ticket holders, suite holders and corporate partners at the team facility. The events will feature live entertainment, food and beverage, and live interviews with the team’s coaching staff.
• Carolina Panthers: Opening their stadium for the first time to all fans for locker room and field access as part of a celebration of having the No. 1 pick; party sponsored by Bud Light; field will be set up like game day, and a Kids’ Combine area will be available.
• Chicago Bears: Annual Miller Lite draft party at Soldier Field on Friday; $40 cost for fans includes food, $50 price for party and fan convention the next day, or $600 for a table that seats 10 and also a gift and two parking passes; fans can talk to GM Jerry Angelo and coach Lovie Smith via Skype chat.
• Cincinnati Bengals: Parties for select season-ticket holders and business partners on Thursday and Friday at Paul Brown Stadium.
• Cleveland Browns: Free party at stadium open to all fans (previous years was only for season-ticket holders); alumni appearances expected.
• Dallas Cowboys: Free event for fans at stadium; $10 for parking.
• Denver Broncos: Free party at Jackson’s bar ($1 draft beers sold while Broncos are on the clock); party invitation advertises hearing from John Elway after the first-round pick and a contest for a chance to meet that pick.
• Detroit Lions: Friday event at Hard Rock Cafe, beginning just before the start of the second round, open to all fans; alumni appearances expected, and possible appearance by first-round pick.
• Green Bay Packers: Free party at Curly’s Pub in Lambeau Field Atrium; appearances by Packers President Mark Murphy, GM Ted Thompson, coach Mike McCarthy and two alumni players; flagship radio station on site.
• Houston Texans: Free party at Reliant Stadium, sponsored by Miller Lite; includes viewing options within the stadium bowl; micro events geared toward men, women and kids; 2011 cheerleader finalists there, with fans able to vote their choice.
• Indianapolis Colts: Free party at Cadillac Ranch and Bartini’s; cheerleader and alumni appearances; giveaways.
• Jacksonville Jaguars: 17th Annual Bud Light Draft Party, presented by PRI Productions, at outdoor shopping mall in Jacksonville is a free viewing party; on Saturday, Team Teal members are offered a party at the stadium with the possibility of meeting the team’s first-round pick. (Team Teal members are season-ticket holders who have helped sell other season tickets.)
• Kansas City Chiefs: Annual draft day party at club in Arrowhead Stadium, with appearances by owner Clark Hunt, GM Scott Pioli, and offensive and defensive coordinators; $15 ticket in advance, $18 at the door, $85 special VIP seating, $10 for kids under 12, and under 2 free.
• Miami Dolphins: Free parties presented by Pepsi Max at SunLife Stadium and in Naples and North Palm Beach; at the stadium, live draft coverage, alumni autographs, cheerleader appearances and a season-ticket push.
• Minnesota Vikings: Annual draft event at team training facility sponsored by Miller Lite; live radio broadcast on KFAN-AM on-site; coach Leslie Frazier is expected to address the crowd after the first-round pick; appearances by cheerleaders, mascot and alumni; promotions throughout the evening, including a prize to travel the next day to New York for rounds two through seven; tickets cost $5 for season-ticket holders, $10 for other fans.
• New England Patriots: Season-ticket holder event on April 23 at Gillette Stadium; draft-day party for fans, costing $65 a ticket, at the stadium, and post-draft event next Tuesday, May 3, for premium-seating members, also at the stadium.
• New Orleans Saints: Small event across the street from the Superdome hosted by local radio station; only a few hundred people expected.
• New York Giants: Free draft party at New Meadowlands Stadium, with season-ticket holders sharing space with New York Jets fans for the first time; members of the 1986 championship team will be on hand.
• New York Jets: Free draft party at New Meadowlands Stadium, open to all; within the stadium, different events will be staged for fans, suite and club-seat holders, PSL owners, and sponsors.
• Oakland Raiders: Party at Oakland barbecue restaurant Everett & Jones; cheerleader and alumni appearances, contests, prizes.
• Philadelphia Eagles: First team with a draft app, unveiled last week for mobile access; three TV specials planned, along with a series of live Web shows; draft-day party at Lincoln Financial Field, for which the 6,500 free, first-come-first-served tickets were issued in a few days.
• Pittsburgh Steelers: Draft-day event on Saturday at Heinz Field; $5 for kids and $12 for adults, with the chance to meet the team’s first-round pick; fans who donate blood at a blood drive at the stadium that day get in free; kids ages 6-14 can participate in youth skill sessions.
• St. Louis Rams: Hosted an event last week for season-ticket holders with GM Billy Devaney and coach Steve Spagnuolo; Thursday night events at Buffalo Wild Wings Grill & Bar locations; Friday VIP invitation event at team facility.
• San Diego Chargers: Stadium event for club-seat holders, and a smaller event for prospective advertisers and partners at the team’s Chargers Park training facility.
• San Francisco 49ers: Annual draft party at the Santa Clara Convention Center; $2 charge, with proceeds going to Japan earthquake and tsunami relief; alumni and cheerleader appearances.
• Seattle Seahawks: Draft party presented by Qwest at the WaMu Theater located at the Qwest Field Event Center; party also at Earl’s Kitchen & Bar in Bellevue; cheerleader appearances.
• Tampa Bay Buccaneers: Annual Miller Lite draft party, free at Raymond James Stadium; appearances by GM Mark Dominik and coach Raheem Morris.
• Tennessee Titans: Small event at LP Field for premium-ticket holders and sponsors.
• Washington Redskins: Free draft party presented by NFL Ticket Exchange by Ticketmaster on Saturday, with coach Mike Shanahan scheduled to address fans about the team’s selections; alumni, cheerleaders, marching band and free raffles expected.