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SBJ/April 4-10, 2011/Leagues and Governing Bodies
NFL changing how it plans Super Bowl
After Dallas, preparing for a worse 'worst case'
Published April 4, 2011, Page 1
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The NFL previously prepared for the “most likely worst-case scenario,” Supovitz said. In other words, ice and snow typically melt within hours in North Texas, so the NFL’s contingency planning took that trend into account. It did not take into account the possibility of a once-every-40-years storm that left ice and snow on the ground all week, he said.
Ice that slid off Cowboys Stadium crushed four of the facility’s 10 gates, the NFL said.
“When you plan a contingency, you plan for the most likely worst-case scenario, not any kind of cataclysmic event that might really stop everything,” he said. “Now, we have to go a little bit further than just what you expect.”
The change comes at a time when two of the next three Super Bowls will be played in colder-weather markets: Indianapolis next year and New York in 2014.
“We have already taken those steps in Indianapolis; we are looking at those [steps] in New York/New Jersey — [two sites] that are in winter locations or locations that can have freezing weather,” Supovitz said. “Obviously we want to make sure if there is something we do not expect for [the] Super Bowl in New Orleans in 2013 that we are prepared for that as well.”
Supovitz declined to say whether the new criteria would increase the cost of hosting future Super Bowls, responding in writing, “I think the best way to answer your question is to say that our definition of what the most likely worst case scenario is will likely become more encompassing in the future.”
Jim Steeg, who ran event planning at the NFL before Supovitz, voiced skepticism at whether the league really could increase its level of risk planning.
“In the  Miami Super Bowl, we had the riots break out before the game,” he recalled. “How do you prepare, how do you anticipate being three miles away from a town that is burning?”
Instead, Steeg said, the most important job of the NFL is to get to know the key decision-makers in each Super Bowl town so they can effect quick change in the event of a crisis.
Supovitz also shared details of the crisis in North Texas, saying that the ice and snow that cascaded off the roof of Cowboys Stadium crushed four of the 10 gates to the stadium as well as surrounding equipment, like concession stands. The league tried to open the crushed gates, he said, but the wreckage, ice and snow stood six feet deep. The league even thought, Supovitz said, of ripping glass panels off the stadium to create a bridge over the wreckage. In the end, the fire marshals ordered the four gates closed, causing significant bottlenecks at the other gates.
Explaining how unprepared Dallas was for a snow and ice storm of this degree, Supovitz pointed out that of the more than half a dozen private airports spread across the 800 square miles considered part of the Super Bowl footprint, the facilities combined owned and shared one snow plow.