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SBJ/March 21-27, 2011/Media
Some key moments in the history of MLB Advanced Media
Published March 21, 2011, Page 14
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MLB clubs vote unanimously to consolidate Internet rights and create MLBAM as an equally shared and centrally operated entity.
MLB buys MLB.com domain name from Philadelphia-based law firm Morgan, Lewis & Bockius, which oddly enough had represented the league in some labor negotiations. The league had been using the longer, more cumbersome MajorLeagueBaseball.com.
MLB.com relaunches as the league’s main website for fans.
Begins live online game streaming with MLB.TV out-of-market game package.
Becomes cash-flow positive for the first time.
Buys ticketing vendor Tickets.com
Begins returning initial investment of about $80 million from the 30 MLB clubs used to start the company. Money is fully returned by the following year.
Strikes a five-year deal with StubHub for the eBay-owned company to become baseball’s official secondary ticketing vendor.
With the opening of the iTunes App Store, MLBAM releases its first version of MLB.com At Bat, its iPhone application. The product would eventually be the gateway to live streaming the entire MLB schedule to mobile devices, be expanded to several other platforms, win numerous awards and top iTunes’ top-grossing app lists.
Signs partnership with Bloomberg Sports to create analytics products for the general public for use in fantasy baseball, as well as for pro teams’ scouting and development efforts.
Signs deal with ESPN to perform back-end and video streaming services for ESPN3.com. Opens new high-end data center near its Manhattan headquarters.
Begins live game streaming to several new platforms, including the iPad, PlayStation 3 and Internet-connected TVs.