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SBJ/March 21-27, 2011/Forty Under 40
Forty Under 40
Published March 21, 2011, Page 10A
It is a job that geographically brings Goldschmidt full circle. She is a London native who attended Baylor University on a tennis scholarship.
“London to Waco [Texas] was a culture shock, but I loved it,” Goldschmidt said.
An injury derailed her tennis career, but Goldschmidt parlayed her love of sports into a job out of school with Adidas, followed by a stint as vice president of marketing and sponsorship with the WTA Tour. She then joined the NBA as vice president of marketing partnerships and business development in 2007 and began her quick rise through the league’s executive ranks.
“I had lived in the States for 10 years and became familiar with the NBA, and it was cutting edge from my perspective,” Goldschmidt said.
She was promoted to vice president and managing director for the NBA’s European and Middle Eastern offices in 2008. She was named to her current position in 2010.
In addition to the proliferation of television and licensing deals overseas, Goldschmidt helps lead the NBA’s international effort with a strong grassroots and digital strategy, not to mention an increase in the league’s brand with its first regular-season games held in London in March.
“She has spearheaded our first regular-season games in London, she has been intimately involved in our preseason games and she also oversees the games for USA Basketball,” said Heidi Ueberroth, president of NBA International. “Sophie is not only a talented leader with an intense drive, but she has a terrific way with people.”
Title: Senior vice president
company: NBA Europe
Education: B.S., international business and economics, Baylor University, 1998
Career: Tennis and women’s soccer sports marketing manager, Adidas America; vice president of marketing and sponsorship, WTA; joined the NBA in 2007
Last vacation: Egypt
|What's on your iPod: Keane, Coldplay,
Guilty pleasure: '80s music
Best stress release: Surfing, even though
Pet peeve: Disrespect
Greatest achievement: My relationship with
Greatest disappointment: Not winning Wimbledon!
Fantasy job: Owner of Chelsea FC
Business advice: Never assume, always