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John Daly has become a camera magnet on the course for his loud outfits. |
John Daly, the unlikeliest fashion plate in professional golf, is at it again with a new line of affordable shirts and hats that will hit stores this spring.
Blue Collar Golf, a brand name Daly founded with two partners, has agreed to a marketing and distribution deal with Colorado-based Imperial Headwear.
The line of collared golf shirts will come in five colors and retail for about $30, while the four styles of hats will cost about $18 to $20. Imperial is working with the idea that Blue Collar Golf product will be available in advance of Father’s Day in June.
The recreational golfers who play at public golf courses are the targets for the line. In fact, the product won’t be sold in private clubs. Imperial is talking to regional sporting goods stores like Hibbett, Academy, Scheels, Modell’s and others.
“We just thought it’d be cool if we could take the shirt that retails for $120 and sell it for $29.99 or so,” Daly said. “People get ripped off paying so much money for golf shirts, and we can offer shirts for a lot less. This is going to be a great way to get the Blue Collar Golf name out there.”
Daly became known more for his apparel than his golf in 2009 when he signed an endorsement deal to wear Loudmouth Golf, the colorful prints, plaids and paisley designs that have made Daly and his pants a popular subject of photographers at the golf course. He has worked with Florida entrepreneurs Dan Walker and Ed Droste, co-founder of Hooters, to form the Blue Collar Golf label.
“He’s the blue collar type of golfer and people can relate to him and his lifestyle,” Imperial CEO Doug Kelly said. “John has said that the Blue Collar Golf line won’t be as expensive as Nike, but it’ll be more than Goodwill.”
