Menu
Media

Value Of Premier League TV Rights Predicted To Surpass £10B

The full market value of Premier League football rights "has been predicted to surpass" the barrier of £10B ($14B) for the first time, "signaling that the allure of top flight TV" has not lost its luster in "the age of digital streaming," according to John Glenday of THE DRUM. Valuations "have been pushed northwards to ever more eye-popping extremes" courtesy of the arrival of new entrants to an "increasingly competitive market which have been steadily driving up the price." The latest calculations by Ampere Analysis show that the league can expect to earn between £5.3B ($7.4B) and £5.9B ($8.3B) for domestic three-year "live" rights, up from £5.13B ($7.2B) at the last time of asking. Such a result "would easily allow top tier clubs to generate" over £10B between them, with Ampere suggesting that the final figure could be £10.9B ($15.3B) once int'l rights "are thrown into the mix." One factor "which could skew the results even more" in favor of the Premier League is the "long-heralded arrival of Amazon" (THE DRUM, 1/23). BLOOMBERG's David Hellier reported Sky and BT "will need to shell out billions of pounds" to keep broadcasting English football. Sky "is likely to take four or five of the seven packages," with BT taking two or three and another bidder -- most likely Amazon or Liberty Global -- "taking one or two," Ampere’s Guy Bisson said. The Premier League is increasing the number of live games available "as it seeks to attract a wider pool of bidders" (BLOOMBERG, 1/23).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2018/01/24/Media/EPL-Rights.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2018/01/24/Media/EPL-Rights.aspx

CLOSE