World Rugby Sevens Series Partners With Capgemini To Improve Broadcasts

The World Rugby Sevens Series secured Capgemini as its global innovation partner, a sponsorship that "will see the firm enrich broadcasts with in-depth data from the sport," according to John McCarthy of THE DRUM. Capgemini will operate with an "emphasis on improving the fan experience." This will see the group provide data and infographics to "boost the tournament experience in stadiums, on television and social." Furthermore, it will produce a web series, fronted by a rugby expert, "making use of the rich data on hand to delve into the tactics and performances." In the back end of the rugby sevens operation, Capgemini will "work to bring its business and technology innovations to the fore to help build upon the competition's efforts." On the experiential side, the company will "activate locally to create fan experiences across the globe, with an emphasis on tournament cities" (THE DRUM, 1/22).