Brasileiro side Corinthians announced a new partnership with Valle Express for the '18 season, according to SOCCEREX. The financial services firm’s logo "will appear on the left sleeve" of the São Paulo-based team’s shirts, and the company "will also benefit from promotion across the club’s social media channels." The news follows Valle Express' two-year, front-of-shirt sponsorship with Brasileiro side Fluminense (SOCCEREX, 1/22). SOCCEREX also reported Brazilian orthodontic firm Orthopride partnered with Brasileiro clubs Cruzeiro and Atlético Mineiro. Orthopride's branding will be featured on both teams' shirts during the '18 season. The "length and financial details of the agreements have not been disclosed." Atlético Mineiro also signed a three-year deal with Universidade Brasil, whose logo will be displayed on the shoulder of the club’s shirts (SOCCEREX, 1/22).
MASTER SPONSOR: Online gaming brand Bodog announced it will be an official sponsor of Brazil's domestic football tournament, the Copa do Brasil, in a seven-figure deal (Bodog).
