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Marketing and Sponsorship

ManU Signs Science In Sport, Reveals Co-Branded Tractor

ManU signed a deal with Lancashire-based sports nutrition company Science in Sport, according to Richard Bell of BDAILY. The agreement, which runs through May '21, will make Nelson-headquartered SiS the club’s official sports nutrition partner in Europe. ManU "will be provided with a dedicated performance nutritionist, who will advise on nutritional strategies." SiS will "also install a Fuel Station" within the club’s AON Training Complex, giving players and staff "direct access to SiS products every day." SiS currently has relationships with more than 40 English and Scottish clubs, including nine in the Premier League (BDAILY, 1/18). ManU and Yanmar unveiled a new co-branded tractor. Yanmar, one of the club's global partners since '12, installed its new YT359 tractor at the beginning of the '17-18 season to help the club’s grounds team keep the pitches at Aon Training Complex and Old Trafford in perfect playing condition. To further promote the partnership, Yanmar launched a promotional video of the tractor on its global website (ManU).

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