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Marketing and Sponsorship

Arsenal Announces Hyde Park Developments As First Egyptian Partner

Arsenal announced Hyde Park Developments as its first official partner in Egypt. The company provides building and landscape designs such as Hyde Park, New Cairo, which is the largest park in Cairo. Hyde Park Developments will also be the club's official real estate partner in Egypt. Arsenal will co-host quarterly training camps and "coach the coaches" programs at each of these developments, Arsenal Legends will visit Cairo and first-team players will be involved in creating content to promote the developments. In addition, Arsenal fans in Egypt and Hyde Park Developments' residents will be offered a range of club-related benefits, including opportunities to win signed merchandise and replica shirts (Arsenal). 

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