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Marketing and Sponsorship

Marketplace Roundup: Polish FA Partners With Energy Company Grupa Lotos

The Polish FA (PZPN) renewed its commercial partnership with energy company Grupa Lotos for four years. The agreement will see Lotos remain the main sponsor of Poland's men's, women's and U21 teams until '22. The company "will retain the right to use images of players in its marketing campaigns." The financial terms of the contract have not been disclosed (SOCCEREX, 1/8).

The Asian Football Confederation signed an agreement with sports data company Sportradar for a partnership in the field of integrity, specifically addressing match-fixing. Sportradar's intelligence and investigation services will be engaged with the AFC from the '18 and '19 seasons to investigate fraud in Asia (AFC).

The German Handball Federation agreed to a sponsorship deal with Mitsubishi Motors, which became its exclusive vehicle partner in Germany. In addition to vehicle delivery, the Mitsubishi brand logo will be displayed at all int'l handball events on all corresponding advertising spaces in the hall or on the playing area. The partnership was brokered by Lagardère Sports (Mitsubishi).

The Austrian Ski Federation (ÖSV) and the German Ski Association (DSV) extended their contracts with Infront for the Four Hills Tournament until the '21-22 season, covering the next four editions of the competition. Infront will continue to own all the marketing rights for the event worldwide (Infront).

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