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SBD Global/January 3, 2018/Marketing and Sponsorship

Marketplace Roundup: Tie Break Tens Organizers Announce Deal With Wilson

The organizers of Tie Break Tens "received a boost after locking in a sponsorship deal with sports equipment manufacturer Wilson Sporting Goods for their new venture." Wilson will be the official sponsor of the inaugural Tie Break Tens Series. It will provide tennis balls, apparel and merchandise throughout the year. The series will kick off on Jan. 10 at the Margaret Court Arena in Melbourne with Novak Djokovic, Nick Kyrgios and Lleyton Hewitt all confirming their participation (UBI TENNIS, 12/29).

League Championship side Bristol City announced retail company JD as its sleeve sponsor for the English Football League Cup quarterfinal match against ManU (Bristol City). 

UFC unveiled its commemorative 25th anniversary logos, designed in conjunction with Droga5. The logos combine the silver anniversary with UFC's Octagon, the organization's symbol that debuted at UFC 1 in '93. The commemorative logos will appear as part of the brand's year-long 25th anniversary celebration, which officially launched on Monday (THE DRUM, 1/1). Beijing Yanjing Brewery agreed to a four-year renewal of its partnership with the China Football Industry Development Corp., the state-owned enterprise controlled by the Chinese FA. Under the terms of the deal -- of which financial details have not been disclosed -- the Chinese beer company will continue as the title sponsor of the CFA Cup from '18-21 (SOCCEREX, 1/2).

Sportpesa announced the cancellation of all its sponsorships for various sports entities in Kenya with immediate effect. Sportpesa CEO Ronald Karauri said that the company was "forced to pull the plug" due to the implementation of the 35% taxation imposed on gaming firms. Those affected by the decision include the Harambee Stars Technical bench, Kenyan Premier League, Kenya Rugby Union, Kenya Boxing Association, Super 8 grassroot football league, Gor Mahia, AFC Leopards, Nakuru All Stars and Kenya Harlequins (KBC, 1/2).
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