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Marketing and Sponsorship

Marketplace Roundup: Leicester City Extends Partnership With Lanes Fine Jewellery

EPL side Leicester City announced local business Lanes Fine Jewellery as an official club partner for the '17-18 season. The diamond specialist has been a club partner for the past three seasons and will continue with a combination of in-stadium presence and engagement with players. The business will be promoted on advertising boards at King Power Stadium and in the matchday magazine (Leicester City). 

League Championship side Aston Villa partnered with Chinese data service provider GenGee. The company will set up a digital youth training model and assist with the club's expansion in English and Chinese football data service markets (SOCCEREX, 12/21).

Ligue 1 side Toulouse partnered with mobile payment app Lyf Pay through the end of the '17-18 season. The deal allows fans who download the app to use it for any item in the club shop, ticket offices and bars at the team's stadium with a €3 ($3.56) discount (Toulouse). 

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