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Marketing and Sponsorship

Marketplace Roundup: WTA Tournament In Lugano Partners With Samsung

The WTA tournament in Lugano, Switzerland, announced Samsung as its new main sponsor and naming partner. Joining Samsung as presenting sponsor of the competition is Lugano-based Cornèr Bank. The design of the new event logo will reflect this partnership. The partners will use the week-long event to present their joint mobile payment service, Samsung Pay, among other things (Infront).

The Ghanaian national football team is reportedly receiving sponsorship interest from Nigerian oil company Aiteo, which is the current sponsor of the Confederation of African Football Awards. Aiteo reportedly wants to "help develop sport in Ghana," and if an agreement is reached, the Black Stars will be the second national team to partner with the company (FOOTBALL GHANA, 12/19).

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