Marketing and Sponsorship

NBA, Fanatics Partner To Launch Official Online NBA Stores Across Asia-Pacific

By Tyler Everett 12.19.2017

The NBA and Fanatics announced a partnership to launch official online NBA stores across Asia-Pacific. Fanatics currently operates the flagship NBA Store in N.Y., NBAStore.com, the league's global e-commerce site, and NBAStore.eu, the official online NBA store for Europe. There will be official online NBA stores in the following countries:

Australia -- NBAStore.com.au
Cambodia -- NBAStore.com.kh
Japan -- NBAStore.jp
Laos -- NBAStore.la
Malaysia -- NBAStore.com.my
Mongolia -- NBAStore.mn
New Zealand -- NBAStore.co.nz
Singapore -- NBAStore.com.sg
Thailand -- NBAStore.co.th
Vietnam -- NBAStore.com.vn

The collection of online NBA stores will offer a range of men's, women's and youth products from all 30 teams, as well as exclusive products including personalized team jerseys. Visitors will be able to browse the stores in local currencies and benefit from shortened delivery times and reduced shipping costs as a result of Fanatics' centralized distribution point in Asia. The NBA now has 20 int'l e-commerce sites.

PREVIOUS Singapore Athletics Loses Biggest Apparel Deal To Date After 2XU Drops Association NEXT Marketplace Roundup: Gold Coast Titans Confirm TFH Hire Services As Principal Partner

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: April 26, 2024

April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

April 24, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/12/19/Marketing-and-Sponsorship/Fanatics-NBA.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/12/19/Marketing-and-Sponsorship/Fanatics-NBA.aspx