Menu
Media

BCCI Looking To Tweak Home Cricket Schedule To Lure Broadcasters

With Indian cricket’s broadcast deal up for sale, the focus of BCCI officials "will be to find a way to manipulate" the Int'l Cricket Council's Future Tours Program "to get the most out of it," according to the HINDUSTAN TIMES. In June, the BCCI named Vivo the title sponsor of the Indian Premier League for five years. The global smart phone manufacturer bid Rs 2,199 crore, a 554% rise over the previous deal. But "finding broadcasters willing to splurge for the national team’s TV rights may not be that easy." It was "a win-win situation in the current deal" as India played 90% of its cricket at home in '16-17. In '18, the BCCI does not "have much to offer" as India will play mostly abroad. The focus "will be to have a strong home schedule and avoid the current situation where a new broadcaster would face a barren season." The idea is for India to host int'l teams in October-November and February-March (HINDUSTAN TIMES, 12/10).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/12/11/Media/BCCI.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/12/11/Media/BCCI.aspx

CLOSE