Scottish Professional Football League sponsor Ladbrokes "felt the wrath" of Scottish Premiership side Aberdeen supporters after an attempt at humor did not "go down so well on social media." Tweeting updates of the match between Aberdeen and Rangers, the bookmaker told its followers that Danny Wilson's opener was "fantastic news for Derek McInnes," who is the favorite to become Rangers' next manager. After several fans criticized the tweet, it was "deleted and replaced with a more straight-forward post alerting fans to Wilson's goal" (SCOTSMAN, 12/3).
Hyderabad-based Heera Group "will back the upcoming T10 Cricket League" as its title sponsor. The "innovative cricketing experience," which is scheduled for Dec. 14-17, will feature cricketers Virender Sehwag, Shahid Afridi, Misbah-ul-Haq, Kumar Sangakara, Eoin Morgan and Shakib Al Hasan (DECCAN CHRONICLE, 12/4).
League Two side Luton Town confirmed it "will not be continuing" its partnership with main sponsor SsangYong Motor U.K. Ltd. next season. A two-year partnership was agreed in the summer of '16 (LUTON TODAY, 12/4).
Daily fantasy sports operator Oulala will expand its monetized platform through a new partnership with technology company Bravio, initially seeking to penetrate the relatively untapped Indian mobile market networks. The latest expansion of the site is a white-label agreement between OulalaGames Ltd. and TSX-focused Bravio Gaming Ltd. (Oulala).
Equipment rental company Boels Rental and Dolmans Landscaping Group extended their title sponsorship of the Boels-Dolmans Cycling Team through '20 (Boels-Dolman Cycling Team).
