Serie A side AS Roma and Cashback World announced a new partnership. The agreement will see the club join Cashback World's int'l shopping network via the AS Roma Cashback Program, which will be officially launched in January (AS Roma).
Adidas named Chinese teen pop star Jackson Yee a brand ambassador and the first global youth creative officer for adidas NEO. The brand announced the deal a day before Yee's 17th birthday on Tuesday (ASIA SPONSORSHIP NEWS, 11/30).
Dunlop signed a three-year extension to its Moto3 and Moto2 tire supply deal with MotoGP promoter Dorna, which "carries it through" '20. Dunlop will also continue to promote the #ForeverForward Award (BIKE SPORT NEWS, 11/29).
The French Football Federation renewed its partnership with Volkswagen through June ’23. The car brand has been a major partner of the FFF since ’14, and will continue its support of the men’s and women’s national teams and youth squads as well as the Coupe de France competition and French amateur football (FFF).
La Liga side Real Sociedad named Grupo Faustino-owned Campillo its official wine for the next two seasons. The deal was announced at Real Sociedad's Anoeta Stadium on Thursday (EL DIARIO VASCO, 11/30).
