Menu
Marketing and Sponsorship

LPGA's Mike Whan Suggests Extension With CME Group Could Come Soon

LPGA Commissioner Mike Whan on Tuesday hinted that the tour is close to an extension with CME Group regarding the title sponsorship of its season-long points competition. Whan appeared on Golf Channel’s “Morning Drive” and said that some news should be coming out next week about the Race to the CME Globe around the season-ending CME Group Tour Championship. Without being specific, he said, “We will be racing for the Globe for a lot of years in the future.” The LPGA created the Race to the CME Globe prior to the ’14 season. Meanwhile, Whan said that the ’18 season should again consist of 35 events. He said, “We’re going to introduce three new events. We're going to move a couple of events. We'll move New Zealand out of 2018 so we can move it to the spring in '19.” He added, “I love our schedule level now. I love playing 34-35 times. I think that’s the right number.” The official schedule will be released next week.

RATINGS ON THE UPSWING: Whan noted the LPGA has had “significant TV rating increases for the last six or seven years in a row.” He said, “Four or five years ago, I sat in a chair like this and we talked about U.S. TV ratings. I was critical of the U.S. winners. Last year on tour, there were two American winners and our TV ratings were up significantly in America. This year we've had seven American wins -- so it's a different story -- but our TV ratings are up 16% in America” (“Morning Drive,” Golf Channel, 11/7).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/11/09/Marketing-and-Sponsorship/LPGA-CME-Group.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/11/09/Marketing-and-Sponsorship/LPGA-CME-Group.aspx

CLOSE