Marketing and Sponsorship

England Hockey Names Insurance Firm Vitality Its Official Wellness Partner

11.8.2017

England Hockey named life insurance firm Vitality its official wellness partner. The sponsorship is part of a health partnership with the men’s and women’s teams. The agreement gives Vitality a range of assets, from stadium TV advertising and perimeter board branding at England Hockey matches to player appearances. Vitality also announced two other hockey sponsorships. The insurer will be the title sponsor of the Back to Hockey grassroots program and the 2018 Women’s Hockey World Cup, which takes place in London next summer. Vitality's current partners include Premier League sides Arsenal, Bournemouth and Liverpool, England Rugby, Scottish Rugby, Welsh Rugby, the England & Wales Cricket Board and England Netball (England Hockey).

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