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Marketing and Sponsorship

Marketplace Roundup: AFL Side West Coast Eagles Partners With ISC

Australian Football League side West Coast Eagles announced sports apparel brand ISC will become its on-field apparel partner. The company will join the Eagles in '18, when the club moves to Perth Stadium (West Coast Eagles).

In a "surprise move," Delhi Half Marathon title sponsor Airtel on Monday hinted that it "may have to stop associating with the event from next year" if the "authorities" refuse to address the issue of air pollution in the city. The Indian Medical Association called for the cancellation of the Nov. 19 race, citing "high levels of air pollution in Delhi." Event organizer Procam Int'l responded by terming it "shortsighted" and said that it has the support of int'l athletes (PTI, 11/6).

Specialist football provider PlayFootball continued its mission to get more people playing more football by signing a five-year partnership with female-first coaching brand She Can Play as part of its girls football strategy. She Can Play, which was established by former professional Kat Clifton, shares PlayFootball's mission to drive participation in the game (She Can Play).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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