Swiss watchmaker Hublot and Chelsea teamed up to launch the Big Bang Chelsea FC watch, which was presented at Stamford Bridge. Hublot has a presence inside Stamford Bridge, where it is featured on LED score display screens and pitchside banners, and through clocks displayed in key areas.The Big Bang Chelsea FC is the second watch created by Hublot in partnership with Chelsea (FCBUSINESS, 11/3).
League Two side Swindon Town partnered with internet provider Relish Broadband for the rest of the '17-18 season. The deal will include billboard and perimeter advertising at the County Ground, sponsorship of the club’s official website, advertising within the matchday program and specific matchday activities for certain matches (FCBUSINESS, 11/3).
Super League side St. Helens named Cash Converters a principal partner. The brand's livery will appear on the club's home shirt. Cash Converters will work with the club and its foundation on a number of initiatives. Cash Converters launched its first U.K. store in '91 (St Helens STAR, 11/2).
Serie A side AS Roma announced a commercial partnership with Philippines-based online betting brand KB88.com, which will become the club’s official regional betting partner. The club’s image and identity will be used as part of KB88.com’s promotions and services in Asia (AS Roma).
