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Marketing and Sponsorship

Brasileiro side Corinthians, Cia Do Terno Extend Partnership Through End Of Season

Brasileiro side Corinthians expanded its partnership with menswear chain Cia do Terno, according to SOCCEREX. The deal will see the tailoring company become the club's official front-of-shirt sponsor until at least the end of the '17 season, with seven rounds still remaining. Cia do Terno initially became a partner of Corinthians in July, and confirmed that the agreement "will include valuable front-of-shirt inventory and run for the remainder of the year," with an option to extend into '18. Since the club's shirt deal with Caixa Bank was not renewed earlier this year, Corinthians has agreed to a "series of short-term sponsors for the position" (SOCCEREX, 11/3).

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