League Championship side Fulham announced ICM as its official FX trading partner through the '18-19 season. ICM will benefit from a brand presence at Craven Cottage and various digital rights as well as matchday hospitality at each home game (Fulham).
League Championship side Nottingham Forest and auction house John Pye Auctions renewed their commercial partnership for a fifth season. The company's branding will be visible on the tunnel at The City Ground as well as signage across the Trent End and pitchside advertising. John Pye Auctions began its relationship with the club in the '12-13 season, when it became the team's shirt sponsor (Nottingham Forest).
Chinese Super League side Guangzhou Evergrande announced a strategic partnership with Shanghai Pudong Development Bank. SPD will collaborate with the team to launch a co-branded credit card in China, which will "feature images of Evergrande players or the club's badge." The financial details of the agreement have not been disclosed (SOCCEREX, 11/2).
The organizers of the Netball World Cup "struck a partnership agreement" with sports tour operator Gullivers Sports Travel, which will be the event's official travel office provider when Liverpool hosts in '19. Taking place at the Echo Arena, the World Cup will see the top 16 int'l teams go head-to-head for 10 days of competition (BDAILY, 11/2).
The ATP Next Gen Finals announced sportswear manufacturer Lotto as technical sponsor of the event. The deal, which runs until '19, will see the brand "provide clothing for technical staff, including umpires and ball boys and girls, during the tournament" (SPORT INDUSTRY 11/2).
