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Marketing and Sponsorship

Marketplace Roundup: VfL Wolfsburg Partners With Online Betting Operator 10Bet

Bundesliga side VfL Wolfsburg announced a partnership with online sports betting operator 10Bet. As the exclusive betting partner of the club, 10Bet branding will be featured on pitch-side advertising, LED screens and interview boards during all league and cup games at the Volkswagen Arena, as well as on all Wolfsburg print media and the team's official website (VfL Wolfsburg). 

Australia's national women's football team partnered with project management firm Seven Consulting. Football Federation Australia announced the three-year partnership (FFA). 

Serie A side Udinese signed a two-year sponsorship with gas and electricity supplier Bluenergy Group. Bluenergy will be the club's official energy partner for the remainder of the current season and the entire '18-19 season. It will provide the Dacia Arena with gas and electricity services (SOCCEREX, 10/31).

Championship Rugby side Halifax Rugby League Football Club renewed its sponsorship with Halifax-based chartered financial planning company Investing For Tomorrow for the '18 season. The sponsorship will see Investing For Tomorrow’s branding appear on head coach Richard Marshall’s kit, along with the players’ training kit and game day program notes. The company also "opted to continue" its occasional matchday and match ball sponsorship (BDAILY, 10/31).

The partnership between Western Province Rugby and apparel sponsor adidas will "take on a new direction as of the end of this year." Adidas will continue as WPR's footwear partner, while WPR "will now take over" the apparel, merchandising and retail programs (SPORT 24, 10/31).

SBJ Morning Buzzcast: May 6, 2024

Takeaways from a big sports weekend including The Kentucky Derby and F1's Miami Grand Prix; Caitlin Clark's WNBA preseason debut; a new RSN set to form in Chicago.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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