Bundesliga side VfL Wolfsburg announced a partnership with online sports betting operator 10Bet. As the exclusive betting partner of the club, 10Bet branding will be featured on pitch-side advertising, LED screens and interview boards during all league and cup games at the Volkswagen Arena, as well as on all Wolfsburg print media and the team's official website (VfL Wolfsburg).
Australia's national women's football team partnered with project management firm Seven Consulting. Football Federation Australia announced the three-year partnership (FFA).
Serie A side Udinese signed a two-year sponsorship with gas and electricity supplier Bluenergy Group. Bluenergy will be the club's official energy partner for the remainder of the current season and the entire '18-19 season. It will provide the Dacia Arena with gas and electricity services (SOCCEREX, 10/31).
Championship Rugby side Halifax Rugby League Football Club renewed its sponsorship with Halifax-based chartered financial planning company Investing For Tomorrow for the '18 season. The sponsorship will see Investing For Tomorrow’s branding appear on head coach Richard Marshall’s kit, along with the players’ training kit and game day program notes. The company also "opted to continue" its occasional matchday and match ball sponsorship (BDAILY, 10/31).
The partnership between Western Province Rugby and apparel sponsor adidas will "take on a new direction as of the end of this year." Adidas will continue as WPR's footwear partner, while WPR "will now take over" the apparel, merchandising and retail programs (SPORT 24, 10/31).