Menu
Marketing and Sponsorship

Coca-Cola, Adobe Crowdsourcing Design Ideas For 2020 Olympic Games

The Tokyo 2020 Olympics might be two years away, but Coca-Cola is "already making a marketing play," according to Ilyse Liffreing of DIGIDAY. On Wednesday, the brand announced a collaboration with Adobe for a new crowdsourcing campaign called "Coke x Adobe x You," in which Coca-Cola is "calling for designers to create their own Olympic-themed designs using its brand images and Adobe’s suite of design apps." It is the first time Coca-Cola, which is a founding partner of the Special Olympics, has asked the "global community to capture the identity" of the Games, according to Coca-Cola VP of Design James Sommerville. He said, "We are really trying to disrupt our own process. The way we are seeing Toyko 2020 is that this really doesn’t need to go to a single agency. The spirit of the Olympic Games is to celebrate global achievement. We want to take those same values and celebrate the global design community." To start things off, Coca-Cola had 15 artists from around the world contribute their own designs, "which appear on the Coke x Adobe x You website and will help promote the campaign on social." Coca-Cola is "planning to bring in agencies," possibly next year, to draw up the ideas from the submissions (DIGIDAY, 10/19).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/10/20/Marketing-and-Sponsorship/Olympics-Coke-Adobe.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/10/20/Marketing-and-Sponsorship/Olympics-Coke-Adobe.aspx

CLOSE