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Marketing and Sponsorship

La Liga Names El Corte Inglés Official Travel Agency, Announces La Liga Genuine

La Liga named travel agency El Corte Inglés a principal sponsor of La Liga and the Spanish second division for the rest of the current season. The agency will have a brand presence at the more than 700 games remaining in '17-18. El Corte Inglés was also named La Liga's official travel...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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