Menu
Marketing and Sponsorship

Liverpool Urged To Cancel Sponsorship Deal With Chinese Water Company

Liverpool has "become embroiled in the backlash against China's human rights abuses in Tibet" after campaigners called for the club to "cancel a sponsorship deal" with a Chinese company that produces mineral water at a Tibetan glacier, according to Ben Bland of the FINANCIAL TIMES. The club signed up Hong Kong-listed Tibet Water Resources as its "official water partner in China" in July, promising the company that it would "benefit from a range of promotional rights including digital media support and access to players." The opposition to Liverpool's deal with Tibet Water from the U.K.-based Free Tibet campaign group and other activists "highlights the social and political risks for European football clubs as they intensify their efforts to boost commercial revenues in China, where human rights abuses are widespread, and elsewhere in Asia." The Free Tibet group "launched a campaign against Liverpool's partnership with Tibet Water," arguing that by working with the company, the club was "effectively condoning human rights abuses stemming from China's occupation of Tibet" in 1950. Free Tibet Campaign Manager John Jones said, "When you have a prestigious and well-regarded team like Liverpool with a huge international fan base making deals with companies operating out of Tibet, it lends an air of legitimacy to the occupation and to the abuses of ... human rights" (FT, 10/5).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/10/06/Marketing-and-Sponsorship/Liverpool.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/10/06/Marketing-and-Sponsorship/Liverpool.aspx

CLOSE