Marketing and Sponsorship

Premier League's India Fan Park In Bengaluru To Feature VR, 'Kick Lab'

10.6.2017

A Premier League fan park in India "aims to inspire visitors with a wealth of football-related entertainment and information," according to Gurjit Degun of CAMPAIGN LIVE. The event, the second of its kind in India, "is intended to give people the chance to experience being a professional footballer" by measuring the speed and accuracy of their kicks and seeing how they compare with EPL players. The fan park, which will be open from Oct. 14-15, will also allow people to "take in the game through a VR experience" from the perspective of a fan attending an EPL match. Other activities will include the chance for attendees to "create their own Topps playing card." There will "also be a presence" from some EPL teams. Momentum Worldwide, which is creating the experience in Bengaluru, "was behind a similar event in Mumbai" earlier in '17 (CAMPAIGN LIVE, 10/5).

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