American Airlines Opens Sports Pop-Up At Canary Wharf For Commuters

American Airlines is "inviting Londoners to try out its transatlantic sports lounge with a pop-up that also teaches them about American football," according to Gurjit Degun of CAMPAIGN LIVE. People will be greeted by flight attendants and "invited to visit the pop-up where they can try out the gourmet drinking and dining, and luxury private booths." They will also have the "chance to win flights by learning and throwing an American football." The activity "builds on the company’s wider campaign to engage the affluent and professional audience" around Canary Wharf with a station takeover. The campaign was created by Hello London, the media partnership between Exterion Media & Transport for London, and creative agency Crispin Porter & Bogusky, as well as media agency MediaCom. The experiential part was handled by Exterion Live, which launched in August (CAMPAIGN LIVE, 10/4).