EuroLeague Basketball announced shampoo brand Head & Shoulders as sponsor of the EuroLeague and EuroCup (EuroLeague).
Hockey New Zealand announced Sentinel Homes as the naming rights partner of the Hockey World League Final in Auckland in November. The event will feature the world's eight best women's field hockey teams (NEW ZEALAND HERALD, 10/3).
Scottish Premiership side Rangers Soccer Schools announced a partnership with Gameday Arts Academy from India -- a first for the club in the country. The agreement will give youth players from the Bangalore-based academy exclusive access to the club's training center in Scotland (Rangers).
The University of Bolton teamed up with British Basketball League side Manchester Giants for a second season. As the club's main sponsor, the university will be featured on the team kit (BOLTON NEWS, 10/3).
Postal service company Poste Italiane joined the Italian Football Federation (FIGC) as a top sponsor through '18 (FIGC).
The FIFA U17 World Cup India 2017 added energy conglomerate NTPC Ltd. and education technology firm Byju as national supporters (FIFA).
