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Marketing and Sponsorship

Marketplace Roundup: Sheffield Sharks Partner With Future Life Wealth Management

British Basketball League side Sheffield Sharks signed a sponsorship deal with Future Life Wealth Management. Future Life, which is based in Renishaw, England, will sponsor the team's shirts for the new season which started Friday (BDAILY, 9/29).

League Championship side Sheffield United announced a three-year partnership with manufacturer SteelPhalt. The company secured the naming rights of the club's academy at Shirecliffe and will extend its sponsorship across the United Ladies section of the club, including the regional training club, helping develop junior female players (Sheffield United).

Sports data technology company Genius Sports agreed to an official data partnership with the FA of Wales. The supplier has been granted non-exclusive worldwide rights by the Welsh body, tasked with "driving commercial returns from FAW's data in the media and regulated betting sectors" (GAMING INTELLIGENCE, 9/29).

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PODCASTS

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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