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Marketing and Sponsorship

Marketplace Roundup: Sheffield Sharks Partner With Future Life Wealth Management

British Basketball League side Sheffield Sharks signed a sponsorship deal with Future Life Wealth Management. Future Life, which is based in Renishaw, England, will sponsor the team's shirts for the new season which started Friday (BDAILY, 9/29).

League Championship side Sheffield United announced a three-year partnership with manufacturer SteelPhalt. The company secured the naming rights of the club's academy at Shirecliffe and will extend its sponsorship across the United Ladies section of the club, including the regional training club, helping develop junior female players (Sheffield United).

Sports data technology company Genius Sports agreed to an official data partnership with the FA of Wales. The supplier has been granted non-exclusive worldwide rights by the Welsh body, tasked with "driving commercial returns from FAW's data in the media and regulated betting sectors" (GAMING INTELLIGENCE, 9/29).

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PODCASTS

SBJ Morning Buzzcast: May 17, 2024

Brazil's big win; Leonsis looks for scale; breaking down the big categories for Sports Business Awards and remembering Eddie Gossage

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast May 15 2024 The Big Get Brian Herbst

12 mins

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

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