Menu
Media

U.K. Advertising Standards Authority Bans Paddy Power Newspaper Ad

A newspaper advert featuring boxer Floyd Mayweather Jr. that encouraged readers to "always bet on black" has been banned, according to the BBC. The U.K. Advertising Standards Authority ruled the Paddy Power ad was "likely to cause serious offence on the grounds of race." The bookmaker has been "warned not to make a similar mistake in the future." Paddy Power said that it did not believe the advertisement was "derogatory, distasteful or offensive." The phrase used in the advert, which appeared in the London Evening Standard and Metro newspapers in August, is a line from the Wesley Snipes film "Passenger 57." It was used ahead of Mayweather's "controversial fight" against Conor McGregor. Paddy Power said that Mayweather had found the line "funny, rather than offensive or derogatory." It also pointed out that the phrase "always bet on black" had been embroidered on the underwear Mayweather wore at the official weigh-in for his fight. The ASA also banned a TV advert featuring ex-Formula 1 driver David Coulthard for "encouraging dangerous driving." The extended ad for a new "safe driving" app from car insurance firm Aviva prompted 58 complaints to the ASA. In the ad, Coulthard, wearing a false beard, plays the part of a cab driver who "performs high-speed stunts on public roads with shocked passengers in the back" (BBC, 9/20).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/09/21/Media/Paddy-Power-ASA.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/09/21/Media/Paddy-Power-ASA.aspx

CLOSE