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Marketing and Sponsorship

Prada Will Reportedly Take Over Naming Rights Of America's Cup Challenger Series

America's Cup "leaks keep coming via the Italian media," with the latest report suggesting a "stronger profile" for Prada at the next event as it gets set to replace long-term sponsor Louis Vuitton, according to STUFF. Italian yachting site Vela also suggested that Team New Zealand will release the...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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