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Marketing and Sponsorship

Marketplace Roundup: Crystal Palace Partners With India's Apollo Tyres

Premier League side Crystal Palace announced Apollo Tyres as its official tire partner. The brand will have a presence at all of the club's home Premier League and domestic cup matches. Apollo Tyres is based in India and has a manufacturing presence in Asia and Europe (Crystal Palace). 

Team Sky renewed its agreement with sports nutrition company Science in Sport as its official sports nutrition partner through '20. The World Tour cycling team will continue to work with SiS and its team of sports nutrition experts to create products and provide support and advice to fuel the team's athletes (Team Sky). 

World Para Athletics signed an agreement with Italian track and field equipment manufacturer Sportissimo to be the official supplier of the sport through at least '18. The five-figure agreement will see the company supply Para athletics-specific equipment, devices and accessories to local organizing committees of World Para Athletics events. This includes world and regional championships, as well as annual grand prix events (IPC). 

Indian Super League side Delhi Dynamos announced Delhi-based sports apparel company T10 Sports as its official kit sponsor for the upcoming season. T10 previously worked with Indian Premier League side Delhi Daredevils and Pro Kabaddi League sides UP Yoddha and Dabang Delhi (IANS, 9/14).

The KwaZulu-Natal Cricket Union and the Hollywoodbets Dolphins announced title sponsor Hollywoodbets signed a three-year sponsorship deal with the franchise. Having taken over as title sponsor on a short-term deal at the beginning of the '16-17 season, the Durban-based betting agency and KZNCU extended their relationship (KZNCU). 

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