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SBD Global/September 13, 2017/Franchises

NFL Jacksonville Jaguars Owner Says Team Could Add Second London Game

The Jacksonville Jaguars will play in London for the fifth time this year.
The NFL Jacksonville Jaguars are in year five of playing games in London, and the relationship is going "better than expected" -- to the point where adding a second regular season game there is not "out of the question," according to Eric Adelson of YAHOO SPORTS. Team Owner Shahid Khan said, "We've talked about that. There might be a time where it would make sense to play more than one game." He added, "That one game is almost 20 percent of our revenue." That is because the Jaguars "keep the gate from the London game," and Wembley Stadium at capacity brings in "a lot more revenue" for a "home" date than Everbank Field. Khan: "You have 80,000 tickets paying a higher price." The London series has had a "ripple effect not only for Khan and the team, but for the city of Jacksonville." Jacksonville Chamber of Commerce President & CEO Daniel Davis estimated that the London game has "brought 1,000 jobs to Duval County since the series began." He added that the city's relationship with Deutsche Bank, which has its U.K. HQ in London, has "catapulted" over the last several years. Davis: "Khan and the Jags have helped us in a way we could not have done without. Walking down Regent Street (in London) and seeing 'Jacksonville' on the signs is pretty incredible and I don't think you can put a price tag on that" (YAHOO SPORTS, 9/12).
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